UTM Builder for Facebook Ads

Track exactly which Facebook ads drive conversions. Create properly tagged UTM URLs for all your Facebook campaigns.

Recommended Parameters for Facebook Ads

Source

facebook

Medium

paid_social

Suggested Campaign Names

brand_awareness_q1_2025retargeting_cart_abandonmentlookalike_audience_testvideo_engagement_campaignlead_gen_whitepaper

Build Your UTM URL

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

Facebook Ads Tracking Tips

Use Facebook's Dynamic Parameters

Facebook supports dynamic UTM parameters like {{ad.name}} and {{campaign.name}} that auto-fill with your ad details.

Separate Paid from Organic

Use "paid_social" for ads and "social" for organic posts. This keeps your analytics clean and attribution accurate.

Track Ad Sets and Ads

Use utm_content to differentiate between ad variations within the same campaign for A/B testing insights.

UTM Examples for Facebook Ads

Campaign: summer_sale_2025

source=facebookmedium=paid_socialcontent=carousel_ad_v1
?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale_2025&utm_content=carousel_ad_v1

Campaign: retargeting_abandoned_cart

source=facebookmedium=paid_socialcontent=dynamic_product_ad
?utm_source=facebook&utm_medium=paid_social&utm_campaign=retargeting_abandoned_cart&utm_content=dynamic_product_ad

Frequently Asked Questions

Should I use facebook or fb as the source?▼
Use "facebook" for clarity. While "fb" is shorter, "facebook" is immediately recognizable in reports and prevents confusion.
What medium should I use for Facebook Ads?▼
Use "paid_social" for paid ads and "social" for organic posts. Some teams use "cpc" but "paid_social" is more descriptive.
Can I use Facebook's URL parameters with UTM?▼
Yes! Facebook supports dynamic parameters like {{campaign.name}} that auto-fill. Combine these with UTM for powerful tracking.

Want to Shorten Your UTM Links?

Long UTM URLs look unprofessional. Create a free TrimLink account to shorten campaign links and track clicks with built-in analytics.

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UTM Guides for Other Platforms

UTM Builder for Instagram

Create UTM-tagged URLs for Instagram bio links, stories, and ads.

UTM Builder for Google Ads

Create UTM-tagged URLs for Google Ads campaigns with best practices.

UTM Builder for TikTok

Create UTM-tagged URLs for TikTok bio links and advertising campaigns.

UTM Builder for LinkedIn

Create UTM-tagged URLs for LinkedIn posts, articles, and advertising campaigns.