UTM Builder for Instagram

Finally know which Instagram content drives traffic. Track bio links, story links, and ads with proper UTM tagging.

Recommended Parameters for Instagram

Source

instagram

Medium

social

Suggested Campaign Names

bio_linkstory_swipe_upreel_ctainfluencer_collabig_shopping

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Shorten your UTM URLs, track clicks with analytics, and organize campaigns with custom domains. Starting at $5/month.

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Build Your UTM URL

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

How to Build UTM Parameters for Instagram

  1. 1

    Paste your Instagram bio or ad link

    Enter the URL you place in your bio, story, or ad. TrimLink detects Instagram and suggests utm_source=instagram automatically.

  2. 2

    Pick the right medium

    Use utm_medium=social for organic bio links and stories, or paid_social for Instagram Ads, so each traffic type is tracked separately.

  3. 3

    Differentiate placements with utm_content

    Set utm_content to values like main_profile, story_ad, or reel_cta so you can see which placement drives the most clicks.

  4. 4

    Add the link to your bio or ad

    Copy the tagged URL into your bio link tool, story sticker, or Ads Manager destination field and confirm referrals appear in Analytics.

Instagram Tracking Tips

Bio Link is Key

Your bio link is prime real estate. Use a link-in-bio tool with unique UTMs for each link to track which content drives clicks.

Tag Story Links Separately

Stories have different engagement patterns. Use utm_content=story to track them separately from bio link traffic.

Track Influencer Campaigns

Give each influencer a unique utm_campaign or utm_content value to measure their individual performance.

UTM Examples for Instagram

Campaign: bio_link

source=instagrammedium=socialcontent=main_profile
?utm_source=instagram&utm_medium=social&utm_campaign=bio_link&utm_content=main_profile

Campaign: product_launch_jan_2026

source=instagrammedium=paid_socialcontent=story_ad
?utm_source=instagram&utm_medium=paid_social&utm_campaign=product_launch_jan_2026&utm_content=story_ad

Frequently Asked Questions

How do I track Instagram bio link clicks?▼
Add UTM parameters to the URL in your bio. If using a link-in-bio tool like Linktree, add UTMs to each destination URL.
Can I track Instagram Story clicks?▼
Yes! For accounts with the swipe-up feature or link stickers, add UTM parameters to the destination URL.
What about Instagram Shopping?▼
Product links from Instagram Shopping don't support UTM. Track this traffic in your e-commerce platform using referrer data.

Want to Shorten Your UTM Links?

Long UTM URLs look unprofessional. Create a free TrimLink account to shorten campaign links and track clicks with built-in analytics.

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