UTM Builder for Pinterest

Pins keep earning clicks a year after posting. Tag them properly and you can tell which ones are still working.

Recommended Parameters for Pinterest

Source

pinterest

Medium

social

Suggested Campaign Names

seasonal_pinsidea_pinpromoted_pinboard_refreshrich_pin

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Build Your UTM URL

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

How to Build UTM Parameters for Pinterest

  1. 1

    Paste the destination behind the Pin

    Enter the page the Pin links to. TrimLink detects Pinterest and suggests utm_source=pinterest.

  2. 2

    Name campaigns by theme, not by date

    Pinterest traffic is seasonal and long-lived. autumn_recipes will still make sense next year; august_2026 will not.

  3. 3

    Separate Pin formats

    Use utm_content for standard_pin, idea_pin, or video_pin. Formats perform very differently and Pinterest keeps changing which one it favours.

  4. 4

    Split organic from promoted

    Promoted Pins should use utm_medium=paid_social so your ad results never blend into your organic ones.

Pinterest Tracking Tips

Pins have a long tail

Unlike most social posts, a Pin can drive traffic for years. Evergreen campaign names are worth more here than anywhere else.

One destination, many Pins

Teams commonly create several Pins for the same page. Without distinct utm_content values you cannot tell which creative earned the click.

Watch for repinned links

When someone repins your Pin, your tagged URL travels with it. That is useful — the traffic still attributes to you — but it means clicks may arrive long after the campaign ended.

UTM Examples for Pinterest

Campaign: autumn_recipes

source=pinterestmedium=socialcontent=standard_pin
?utm_source=pinterest&utm_medium=social&utm_campaign=autumn_recipes&utm_content=standard_pin

Campaign: autumn_recipes

source=pinterestmedium=paid_socialcontent=promoted_pin
?utm_source=pinterest&utm_medium=paid_social&utm_campaign=autumn_recipes&utm_content=promoted_pin

Frequently Asked Questions

Do UTM parameters affect how a Pin performs?▼
No. Pinterest does not rank Pins by URL cleanliness, and the parameters do not change the destination. They only add attribution data for your own analytics.
Should I tag every Pin individually?▼
Tag every distinct creative, not every Pin. If you post five different images for the same article, give each a different utm_content so you learn which visual works.
Why is Pinterest traffic showing up months later?▼
That is normal. Pins circulate through search and repins long after posting, which is why date-based campaign names age so badly on this platform.

Want to Shorten Your UTM Links?

Long UTM URLs look unprofessional. Create a free TrimLink account to shorten campaign links and track clicks with built-in analytics.

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