UTM Builder for Google Ads

Master Google Ads tracking. Understand when to use auto-tagging, manual UTMs, or both for complete campaign visibility.

Recommended Parameters for Google Ads

Source

google

Medium

cpc

Suggested Campaign Names

brand_keywordscompetitor_keywordsproduct_searchdisplay_retargetingyoutube_discovery

Build Your UTM URL

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

Google Ads Tracking Tips

Auto-Tagging is Usually Best

Google's auto-tagging (GCLID) provides more data than UTMs. Use it unless you need to track in non-GA platforms.

Use Both for Complete Picture

Enable auto-tagging AND add UTMs. Google will use GCLID but UTMs work as backup and for third-party tools.

Dynamic Parameters Save Time

Use {keyword}, {matchtype}, {network} and other Google Ads parameters to auto-fill UTM values.

UTM Examples for Google Ads

Campaign: brand_keywords_2025

source=googlemedium=cpcterm=trimlink
?utm_source=google&utm_medium=cpc&utm_campaign=brand_keywords_2025&utm_term=trimlink

Campaign: display_retargeting

source=googlemedium=displaycontent=banner_300x250
?utm_source=google&utm_medium=display&utm_campaign=display_retargeting&utm_content=banner_300x250

Frequently Asked Questions

Should I use UTM parameters or auto-tagging for Google Ads?▼
Use auto-tagging for Google Analytics tracking - it provides more detailed data. Add UTM parameters if you need to track in other platforms.
What's the difference between GCLID and UTM?▼
GCLID is Google's click ID that automatically passes detailed ad data to GA. UTMs are manual parameters that work with any analytics tool.
Can I use dynamic keyword insertion with UTMs?▼
Yes! Use {keyword} in utm_term to automatically insert the triggering keyword. Example: utm_term={keyword}

Want to Shorten Your UTM Links?

Long UTM URLs look unprofessional. Create a free TrimLink account to shorten campaign links and track clicks with built-in analytics.

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UTM Guides for Other Platforms

UTM Builder for Facebook Ads

Create UTM-tagged URLs specifically for Facebook advertising campaigns.

UTM Builder for Instagram

Create UTM-tagged URLs for Instagram bio links, stories, and ads.

UTM Builder for TikTok

Create UTM-tagged URLs for TikTok bio links and advertising campaigns.

UTM Builder for LinkedIn

Create UTM-tagged URLs for LinkedIn posts, articles, and advertising campaigns.