UTM Builder for TikTok

Track your TikTok marketing performance. Create UTM URLs for bio links, TikTok Ads, and influencer campaigns.

Recommended Parameters for TikTok

Source

tiktok

Medium

social

Suggested Campaign Names

bio_linkcreator_fund_contentspark_adsinfluencer_partnershiphashtag_challenge

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Build Your UTM URL

1. Enter Your Destination URL

The website or landing page you want to track

Must include http:// or https://

2. Campaign Tracking Parameters

These parameters help you track your marketing campaigns

Where the traffic is coming from

Marketing medium or channel

Specific campaign identifier

3. Optional Parameters

Additional tracking for paid search and A/B testing

Paid search keywords

A/B test variations

Generated URL

Fill in the form to see your URL with UTM parameters...

How to Build UTM Parameters for TikTok

  1. 1

    Paste your TikTok bio or ad link

    Enter the URL you use in your bio or TikTok Ads destination. TrimLink detects TikTok and pre-fills utm_source=tiktok.

  2. 2

    Choose organic or paid medium

    Use utm_medium=social for your organic bio link and paid_social for Spark Ads or in-feed ads to keep performance separated.

  3. 3

    Label content and creators

    Set utm_content for placements like profile or spark_ad_trending, and give each creator partnership a unique utm_campaign.

  4. 4

    Place the link and confirm tracking

    Add the tagged URL to your bio or Ads Manager destination, then verify clicks land under Paid Social or Social in Analytics.

TikTok Tracking Tips

Bio Link is Your Only Organic Option

TikTok doesn't allow clickable links in post captions. Your bio link is crucial - track it carefully.

Track Spark Ads Separately

Spark Ads boost organic content. Use utm_content to distinguish between organic and boosted performance.

Influencer Attribution

Give each influencer a unique UTM campaign or tracking link to measure ROI from creator partnerships.

UTM Examples for TikTok

Campaign: bio_link

source=tiktokmedium=socialcontent=profile
?utm_source=tiktok&utm_medium=social&utm_campaign=bio_link&utm_content=profile

Campaign: spring_collection_2026

source=tiktokmedium=paid_socialcontent=spark_ad_trending
?utm_source=tiktok&utm_medium=paid_social&utm_campaign=spring_collection_2026&utm_content=spark_ad_trending

Frequently Asked Questions

How do I track TikTok bio link clicks?▼
Add UTM parameters to the URL in your TikTok bio. Use utm_source=tiktok&utm_medium=social&utm_campaign=bio_link
Can I track which TikTok videos drive traffic?▼
Not directly since video captions don't have clickable links. Use unique URLs or UTM campaigns for content you promote in bio.
Does TikTok Ads support UTM parameters?▼
Yes! TikTok Ads Manager lets you add UTM parameters to your destination URLs. They also support their own click ID (ttclid).

Want to Shorten Your UTM Links?

Long UTM URLs look unprofessional. Create a free TrimLink account to shorten campaign links and track clicks with built-in analytics.

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