Free Marketing Resources
Guides, cheatsheets, and templates to level up your marketing. Created by marketers, for marketers.
Available Downloads
2 pages
UTM Parameters Cheat Sheet
Master UTM tracking with this comprehensive 2-page guide. Learn all 5 parameters, best practices, and common mistakes to avoid.
- All 5 UTM parameters explained
- Common source/medium combinations
- 8 best practices for tracking
- Quick reference card
2 pages
QR Code Best Practices
Create scannable, effective QR codes every time. Size rules, design tips, use cases, and common mistakes to avoid.
- Size & placement rules
- Design for scannability
- Dynamic vs static QR codes
- 6 use case recommendations
2 pages
Link Tracking Strategy Guide
Complete guide to tracking links across all marketing channels. Naming conventions, multi-channel strategy, and GA4 analysis tips.
- UTM naming conventions
- Multi-channel strategy table
- GA4 analysis tips
- Tracking checklist
Coming Soon
Social Media Link Templates
Ready-to-use UTM templates for all major social platforms.
Analytics Dashboard Setup Guide
Step-by-step guide to setting up GA4 for link tracking.
A/B Testing Links Guide
How to use UTM content parameter for effective A/B testing.
Campaign ROI Calculator
Calculate and compare ROI across your marketing campaigns.
Put Knowledge Into Action
Use TrimLink's free tools to build UTM links, create QR codes, and track your campaigns.